Successfully Market Your Home for Sale

From REALTOR.com

 

Home selling is more complex than it used to be. Sellers need to be aware of a range of issues so they can deal with many complex forms.

REALTOR® Richard Walsh of Dover, MA offers tips on how to successfully market your home.

“Marketing a home requires a specialized approach because each home is unique, the marketplace is always in flux, interest rates frequently change and new buyers search for homes each day.
In such a dynamic marketplace, you can get best sales results by working with a Realtor who can craft marketing plans tailored for individual homes, market conditions and buyers. Experienced Realtors base their marketing efforts on extensive training, what has proven successful in previous transactions and ongoing research into industry best practices.

Selling can entail a variety of marketing strategies. Realtors can assist in marketing your home to potential buyers in several ways:

Preparation: Before being placed on the market, homes must be in ’show’ condition. Realtors can explain what repairs and upgrades are required and that are most likely to produce the best results and give the best return on investment.

Pricing: Realtors do more than price homes for sale, they also construct sale terms designed to hasten the selling process. It may be, for example, that a home priced at $150,000 with a 2 percent seller credit to the buyer at closing will be far more attractive to purchasers than a home priced at $147,000. Why? That 2 percent credit is worth $3,000 to the purchaser at closing – the time when buyers are most likely strapped for cash.

Marketing: Realtors will execute strategies and programs to get the home sold. Typically this includes placement on the local MLS and real estate Web sites, as well as related marketing, advertising and networking. Open houses, office tours, agent access to the home via the use of a lock box and networking with both local and out-of-town agents are also common.”

Click to read more of Richard Walsh’s blog.